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Facebook Certified media buying professional 410-101 Prüfungsfragen mit Lösungen:
1. A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.
A) Create a new campaign with video view as the campaign objective.
B) You should unpublish the post and re-publish it as an ad.
C) You should make sure the campaign has not ended.
2. Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.
A) The expected CPM can't be compared between the impressions and video views campaigns.
B) The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
C) The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
D) The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
3. What are the requirements for a business to open a "Shop" on their Fan Page?
(Select 4 that apply)
Choose ALL answers that apply.
A) Have an ad account
B) Agree with Facebook's merchant terms
C) Have a TIN
D) Link to valid bank account
E) Sell physical items
4. A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.
A) When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
B) Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
C) Facebook will store all data from your CRM but hash it so people can't see private info.
D) The matched and unmatched hashes are deleted.
E) The matched and unmatched hashes are kept for 180 days.
F) When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.
5. You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.
A) You need to make sure your community manager has the correct access level on your client's ad account.
B) You add your Community Manager as Admin to your client's Business Manager
C) You create a new Facebook pixel on your Business Manager
D) You add your Community Manager as Analyst to your client's Ad Account.
E) You need to assign the ad account to your client's pixel.
F) Your community manager should have access to all the tools since he is an analyst in your client's add account.
Fragen und Antworten:
| 1. Frage Antwort: A | 2. Frage Antwort: B,C,D | 3. Frage Antwort: B,C,D,E | 4. Frage Antwort: A,B,D | 5. Frage Antwort: A,E |




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