GCCC Strategic Communication Management Professional : SCMP

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GCCC Strategic Communication Management Professional SCMP Prüfungsfragen mit Lösungen:

1. An effective crisis response strategy begins with:

A) communication to the organization's public.
B) communication to the organization's employees.
C) an acknowledgement of the impact of the crisis.
D) an explanation to news media outlets.

2. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) accurate graphics in all our communications.
B) legal choices in all our communications.
C) strategic content in all our communications.
D) procedural instructions in all our communications.

3. Which step should come FIRST when developing a communication strategy?

A) Planning the measurement approach to demonstrate impact
B) Determining the goals and objectives of the communication strategy
C) Identifying the key messages to communicate to audiences
D) An analysis of the business environment and the needs of the organization

4. A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A) To sway public opinion to the client's innocence before a jury is selected
B) To take charge of the story line to ensure accuracy and a unified voice
C) To enhance the firm's reputation for accepting difficult cases
D) To develop an internet strategy and monitor public opinion about the client and firm

5. You are the communications director of a large pet supplies store chain. One of your suppliers sends you a formal notification that one of their dog food products is being investigated by regulators for potential harmful ingredients that might severely harm pets' health. They have not decided yet for a total recall, but they are issuing this early warning to distributors only. You understand this product is your best-selling one. Your advice to the CEO in terms of the most effective crisis communication response would be to:

A) Contact the supplier, ask for a total recall of the product, ask them to take responsibility and issue a public statement about it, without involving your own store brand.
B) Immediately withdraw the products from the shelves, in order to minimize any risk and then wait for the results of the study.
C) Recall the products as a distributor, issue a warning to all customers and communicate the recall through your social media.
D) Contact the supplier and get an update, monitor the situation closely, review customer complaints and be ready to act as needed.

Fragen und Antworten: